The digital market organization is growing like never before. The capability to capture and analyze massive amounts of structured, semi-structure and unstructured data is helping digital market or advertisers to discover new relationships, promotion emerging trends and patterns, and gain actionable insights that lead to competitive benefit. As a result, outdated advertising is shifting rapidly into the territory of personalized and highly targeted online and mobile ads—the realm of data driven marketing. Once dismissed as a “slogan”, big data is having a big impact on the digital advertising organization.
Visual & Brand Design